On November 17, representatives from market supervision (intellectual property) departments of 23 cities along the Huaihe River in Anhui, Henan, Shandong, Hubei, Jiangsu and other provinces signed cooperation agreements on the live promotion of "SUDI superior" geographical indication brand products in Huai'an, and formally established the Huaihe River Ecological Economic Belt geographical indication brand Protection Alliance.

The alliance will be committed to coordinating the market supervision and intellectual property protection forces around the Huaihe ecological economic belt, establishing a cooperation mechanism for the protection of geographical indication brand in the Huaihe ecological economic belt, forming a work pattern of information interconnection, resource exchange, regional mutual assistance and complementary advantages in the protection of geographical indication brand in the Huaihe ecological economic belt, and striving to create a fair geographical indication industry in the Huaihe ecological economic belt Fair competition environment, open and transparent business environment and safe consumption environment will promote the high-quality leapfrog development of regional economy.

During the activity, a seminar on the development of geographical indication industry in Huaihe ecological economic belt was held, and a research center for the development of geographical indication industry in Huaihe ecological economic belt was established.

Relevant leaders of Jiangsu provincial market supervision bureau and Jiangsu Provincial Intellectual Property Office, representatives of market supervision (intellectual property) departments from 23 cities along the Huaihe River in Anhui, Henan, Shandong, Hubei, Jiangsu and other provinces, as well as some landmark brand scholars in the province attended the activity.