From November 3 to 4, the last stop of the campaign of trademark registration facilitation reform in 2020 was launched in Chongqing. The State Intellectual Property Office selected experts and backbone of trademark business to form a propaganda group to explain the latest progress of trademark registration facilitation reform and the trademark issues concerned by innovation and entrepreneurship subjects. The total number of 54million people participated online and offline together, creating a new record.

Sichuan and Chongqing are important economic regions in the west, with a deep foundation of trademark work. From January to September this year, the number of trademark applications in the two regions reached 371000, accounting for 38.7% of the total number of applications in 12 western provinces (cities and districts); by the end of September, the cumulative effective registered trademark volume of the two regions reached 1512200, accounting for 42% of the total amount of 12 western provinces (cities and regions), and the "double core" effect in Chengdu and Chongqing was obvious. During this activity, the publicity group customized the teaching contents for the trademark issues that the innovation and entrepreneurship subjects of Chengdu Chongqing economic circle generally concerned, introduced the trademark registration system, the trademark registration of regional brands and the Madrid system of international trademark registration in China, and explained some notice of trademark application for innovative industries and the operation of trademark online application system with specific examples The problems of skills and so on help market subjects to establish reasonable psychological expectation of trademark confirmation right, carry out market layout in advance, and make registered trademark become a powerful tool to participate in market competition.

It is reported that since 2018, the State Intellectual Property Office has continued to carry out centralized publicity activities on trademark registration facilitation reform. This year, three centralized speeches have been held for the food, traditional Chinese medicine and cosmetics industries, attracting more than 600000 people online and offline to participate together, and have achieved good social response. (reporter Wang Guohao)