How does intellectual property help targeted poverty alleviation? Come to this press conference!
2020-11-27
On the afternoon of November 26, the Information Office of the State Council held a press conference and invited Gan Shaoning, deputy director of the State Intellectual Property Office, to introduce the situation of intellectual property helping targeted poverty alleviation. Lei Xiaoyun, director of the application promotion department of the State Intellectual Property Office, Zhu Xingguo, director of the Poverty Alleviation Office of the State Intellectual Property Office, and Zhao Yunhai, deputy secretary and head of Sangzhi County, Hunan Province, attended the meeting.The Fifth Plenary Session of the 19th CPC Central Committee pointed out that China has made decisive achievements in building a moderately prosperous society in an all-round way, and the achievements in poverty alleviation have attracted worldwide attention. In the fight against poverty, the State Intellectual Property Office has thoroughly studied and implemented the important instructions issued by general secretary Xi Jinping on poverty alleviation work, conscientiously implemented the decision making arrangements of the Party Central Committee and the State Council, fully exerted the unique advantages of intellectual property rights, helped to accurately help the poor, and explored intellectual property rights and poverty alleviation through patent technology, strong farmers, trademark brand farmers and geographical indications. It is an effective path for the integration and common development of rural development and Rural Revitalization.First, give full play to the advantages of information and boost the development of patented technology.First of all, pay attention to the construction of intellectual property information public service system. The State Intellectual Property Office launched the intellectual property public service network, optimized the intellectual property information service tools such as patent literature retrieval and analysis system, and provided convenience for poor areas to obtain intellectual property information resources and carry out information utilization.Secondly, we should give full play to the role of intellectual property information public service institutions. Through 51 technology and innovation support centers (TISC) in China jointly built with the world intellectual property organization, we focus on regional economic development and carry out intellectual property information services. Among them, TISC centers in Shaanxi, Xinjiang and other places have solved the technical problems of agricultural products planting and processing for the local poor areas, and realized the industrial upgrading.At the same time, patent information assistance is also carried out for the central and western regions. Through the "patent information docking, targeted poverty alleviation" and other projects, we provided patent information services in Shanxi, Ningxia and other places around the fields of agricultural products planting and processing, ecological environment, solved their difficult problems, and promoted the development of local economy.Second, we should give full play to the advantages of the system and promote the prosperity of agriculture by trademark and geographical indications.Combined with the characteristics of the agricultural industry, the intellectual property work such as the cultivation of geographical indication trademarks and the identification of geographical indication products has been comprehensively used to guide all localities to effectively promote "cultivating a brand, strengthening an industry and benefiting the people of one side" and achieve positive results.In terms of reviewing protection. Our bureau will create a "green channel" for the identification of geographical indication products and the examination of the application for the registration of geographical indication certification trademarks and collective trademarks, optimize the examination process, improve the examination efficiency, and vigorously promote the construction of geographical indication product protection demonstration zone, so as to lay a solid foundation for the trademark brand enriching agriculture and the work of promoting agriculture with geographical indications. By the end of October this year, a total of 2385 geographical indication protection products have been approved, 5935 geographical indication trademarks have been registered, 9224 enterprises have been approved to use special indications, and 24 geographical indication product protection demonstration zones have been built, covering all the key counties of national poverty alleviation and development, 14 contiguous poverty-stricken areas and "three districts and three states".In terms of promotion and application. Since 2019, our bureau has carried out 21 projects to promote the use of national geographical indications in poverty-stricken areas such as contiguous destitute areas and Tibetan areas in four provinces. At present, it has invested more than 10 million yuan in guiding funds, covering 43 national poverty-stricken counties in 17 central and western provinces, involving 32 geographical indications such as Datong Huanghua. The local government has invested more than 120 million yuan, involving more than 21 billion yuan in the output value of geographical indication industry, and 4 billion yuan in the output value of related product processing, commercial logistics, tourism and other industries, effectively stimulating the endogenous development power of poor households and driving more than 600000 people working in poverty.Third, give full play to industrial advantages and help districts and counties get rid of poverty.Sangzhi in Hunan Province and Chongli in Hebei Province became two designated poverty alleviation districts and counties of our bureau in 1994 and 2007 respectively. Over the years, our bureau has selected cadres to work in these two districts and counties to help the poor. From the initial material assistance of building bridges and roads and building schools, it has gradually developed into intellectual assistance through the protection of intellectual property rights, boosting industrial development, and constantly exploring new ways of poverty alleviation through intellectual property rights. Through the protection and application of "Sangzhi white tea", "Chongli broad bean" and other geographical indications, the two places support and expand the industry, form the production and marketing mode of "professional cooperative + brand + industry + poor households", drive the poor households to increase income and create income, and build a long-term mechanism of poverty alleviation by "hematopoietic" poverty alleviation.Chongli and Sangzhi have achieved the goal of getting rid of poverty in 2018 and 2019, and both of them have withdrawn from the national poverty county sequence. Among them, Sangzhi, combined with its own development mode, proposed the goal of creating a "world sample" of intellectual property targeted poverty alleviation. Chongli not only uses intellectual property rights to get rid of poverty, but also comprehensively strengthens the protection of intellectual property rights related to the Winter Olympic Games, so as to achieve both hands and promotion, and achieve a better and faster overall well-off society with the help of the Winter Olympic Games.Over the years, the exploration and practice of intellectual property to help targeted poverty alleviation has given us personal experience. Intellectual property rights can not only play a role in the industrial field, big cities and industrial brands, but also create regional characteristic brands in China's poor and rural areas, strengthen industrial development, enhance market competitiveness, and become a "golden key" to get rid of poverty and become rich.
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